Alliance Philosophy

Alliance philosophy is an integral part of our company strategy that helps to set business priorities, allocate resources and underpin everything we do. By creating continuous values to all stakeholders, we believe there is no limit to what we can achieve. 

To build a great, liveable city through sustainable concrete & aggregates solutions.

To be the most preferred choice of developers and contractors regarding concrete and aggregates solutions in Hong Kong.

Continuously raise the bar of customer experience by embedding customer centricity in all our functions, driving commercial excellence, strengthening our operational capabilities, striving product innovation and leveraging on digitalization to maximize the success of our target customers in a socially and environmentally sustainable way.

Our Core Value and Principles

Integrity – We are honest. We always do the right thing in meeting legal requirements and social expectations.  We maintain clear and open communications throughout the company and with all our stakeholders.

Leadership – We create a high performance culture through operational excellence, and strive for highest standards in the quality of our products and services, occupational health and safety, and environmental protection.  We will continuously improve everything we do; and our performance is always measured.

Ownership – We recognize the success of all our business is directly related to our employees and subcontractors throughout the company.

Accountability and responsibility – Our way of doing things is identified by accountability and responsibility by all; passion, dynamic and timeliness, respect and teamwork.

Respect – We respect the rights of all stakeholders and will treat each other as we want to be treated.

Teamwork – We emphasize teamwork and provide means to facilitate employees’ participation and involvement in achieving greater results.

Innovation – We always challenge the way we do business and seek out innovative means to meet our commitments.

Caring – We demonstrate our good corporate citizenship through caring for the community especially to those vulnerable groups, employees and the environment.