Run for Hope has been a proud Alliance tradition since 2021, is a fitness and charity challenge that turns everyday movement into real impact. This year, we're taking it a step further by opening up participation in all sports and physical activities.
From October 1 to December 31, 2026, participants will collectively aim to burn 1,000,000 kcal, with Alliance donating HKD 8 for every 100-kcal burned. If participants achieve this target together, a minimum of HKD 80,000 will be donated to Po Leung Kuk, with the amount increasing as participants surpass the goal.
Event Period: 1 Oct – 31 Dec 2026 Who can Join: Everyone is welcome to participate for free
EVERY MOVE COUNTS
This year's theme, "Every Move Counts," celebrates the idea that every form of movement contributes to a healthier, stronger, and more connected community. With about 60 new sports and activities added this year, participants have more ways than ever to get involved and make an impact through the activities they enjoy most. Every step, stretch, swing, and stride adds up, supporting vulnerable communities while encouraging personal growth and well-being. Participants can track their progress and see the collective impact of their contributions in real time through the event app.
EVENT BACKGROUND
Run for Hope was first introduced in 2021 as an employee engagement initiative exclusively for Alliance staff. The program exceeded expectations, with participants collectively surpassing the original target of 1,000 km. Building on this strong momentum, the distance goals were progressively increased to 3,000 km in 2022 and 15,000 km in 2023, while the event was also expanded to welcome public participation. In response to continued growth in enthusiasm and community involvement, the target was further raised to 20,000 km in both 2024 and 2025.
Between 2021 and 2025, Run for Hope has contributed over HKD700,000 to Po Leung Kuk, helping to support the organization's essential social welfare program and services for vulnerable members of the community.
HOW TO JOIN?
1. Join individually or form a team of up to 4 ; 2. Complete any activity for at least 30 minutes* per session 3. Track your activity using apps, e-devices, or by taking photos 4. Log in to the event app to submit you results with supporting proof and photo
JOIN AS A TEAM
You can form a team of <= 4 people to compete for the Team Trophy. As a team leader, you can easily create your team using the “Create A Team” function in the app and share the QR code with other members. The members can use the “Join a Team” function to scan the team leader’s QR code to join the team.
*Accumulation of total daily walking distance is not acceptable
The program is a fully digitalized movement challenge delivered through a dedicated event application.
Participants can personalize their experience by creating unique avatars, recording and submitting activity data, tracking their progress through real-time results, and viewing the interactive Energy Ranking leaderboard, through our dedicated mobile app.
Avatar and New Costumes
Participants can design their own avatar with fun accessories in the event app and personalize their journey throughout the challenge. As they stay active, they can unlock achievements and character upgrades along the way, adding excitement to every milestone reached.
This year, participants who burn 3,000 kcal will unlock an exclusive new costume set for their avatar. Keep moving to climb the "Top 5 Energy Burners" leaderboard and see how your efforts compare with fellow participants.
MOVE Your Way
Choose how you move and make every calorie count. From walking and running to cycling and fitness workouts, around 60 activities are supported and can be tracked through apps, smart devices, or activity photo uploads.
Every activity is converted into kcal, turning your everyday movement into meaningful impact and contributing to our shared goal.
Weekly Photo Contest
To encourage participant engagement and celebrate active lifestyles, a weekly photo competition will be held for 12 weeks during the event. Open to all participants, the competition invites individuals to capture and share photos of their movement and fitness activities.
Entries can be submitted through the event platform. Weekly winners will be selected based on the highest number of likes received, and a special prize will be awarded.
