Run for Hope, launched by Alliance in 2021, is an annual online charity run that fosters social responsibility, promotes a healthy lifestyle, and encourages lasting wellness habits. In its fifth edition, the event places a renewed emphasis on uniting social purpose, people, and progress, celebrating the impact we can make together through shared movement and meaningful giving.
From October 1 to December 31, 2025, participants will collectively aim to reach an ambitious target of 20,000 km. For every kilometer completed, Alliance will donate HKD4 to Po Leung Kuk, supporting its vital social welfare programs. That means if we reach our goal, the total donation will be: 20,000 km × HKD4 = HKD80,000
Event Period: 1 Oct – 31 Dec, 2025
Who can join: Everyone is welcome to participate for free
Run for Change
This year’s theme, “Boundless Steps, Bold Breakthroughs,” reflects our belief that every step forward—no matter how small—can lead to meaningful change. By participating, you’ll help uplift vulnerable communities while embracing personal change and growth, both physically and mentally. Participants can track their progress and see the impact of their contributions in real time through the event app.
Event Background
Run for Hope was launched in 2021 as an internal initiative for Alliance employees and received an overwhelming response, with participants far surpassing the initial goal of 1,000 km. Encouraged by this success, we progressively raised the targets in the following years—3,000 km in 2022 and 15,000 km in 2023—while also opening the event to the public. In 2024, the event goal was further elevated to an ambitious 20,000 km, reflecting the growing enthusiasm and community support.
From 2021 to 2024, Alliance has donated HKD 565,000 to Po Leung Kuk, supporting their vital social welfare services for those in need.
